Sage College of Albany   [ARCHIVED CATALOG]
Sage College of Albany & SAW Programs 2011-2012 Catalog

BUS 320 - E-Commerce Management

This course is designed to help future managers better direct the e-commerce process. This will be accomplished through an integrated study of business models, marketing, and Internet technology. Both positive and negative aspects of ideas and techniques will be studied and cases will be used to illustrate successful as well as unsuccessful e-commerce management. 3 credits. [P]

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