Students will develop their ability to, conceptualize a professional art project through the use of research methodology, reading, writing, discussion and critique. Students will prepare a written proposal outlining their intended creative direction strategies for achieving this project and goals of the project. Students will practice public speaking and presentation skills. Must be followed by AEM 422 in the spring semester. 3. credits. Prerequisite(s): Art + Extended Media majors only. Advising Note: SCA Professional course.